Some vintage Italian Apple brochures (Part 2)

Here are some more vintage brochures and advertising materials I’ve scanned from my archives. Enjoy.

Apple Multimedia Festival

I was probably given this at a tech trade fair in Milan around 1996, but a brief Web search informs me that the ‘Apple Multimedia Festival’ took place earlier than that. On the Advisory Group on Computer Graphics (AGOCG) website, I found this bit: “The Apple Multimedia Festival in November 1993 was a precursor to a nationwide attempt to raise awareness of multimedia among prospective customers. Everybody who attended the Festival was given a free pack including a brochure of the Apple product range and a free CD which included, among other things, film trailers and video guides to British cities. Much of the importance of multimedia was sold on the idea of interactivity, a buzzword almost as powerful and ubiquitous as multimedia itself.”

Apple Expo98

This leaflet is very easy to date: October 1998, when I attended the SMAU trade fair in Milan. Translation: “For those who don’t want to stop thinking — Apple Expo 98: The biggest Macintosh-centred event ever organised in Italy. SMAU, Pavilion 8, 22 to 26 October 1998.”

Power Macintosh

This brochure is from 1996, and it was meant to advertise the Power Macintosh ‘pro’ lines of the period: the Power Macintosh 7600, 8200, 8500 and 9500 series. Translation: “Those who do serious work take Macintosh very seriously. Here’s why.”

Apple brochure PMG3 BW

This is the Italian version of the famous Power Macintosh G3 (Blue & White) ad, “Another year. Another revolution.” (1999)

Apple brochure PMG4

…And this is the Italian booklet introducing the Power Macintosh G4. The literal translation is “The speed of light? Not enough for us.” But it’s probably derived from the original tag line “Move over, speed of light” featured on Apple’s website in 1999 (see it via the WayBack Machine)

IPod outer

IPod innersleeve

This is a bit of an oddity: it’s a small, A5-sized leaflet from late 2001 promoting the then-new 10 GB iPod (1st generation, scroll wheel). I say it’s an oddity because it appears to be a smaller, more minimalist version of a longer 12-page booklet that I remember seeing circulating around that time. On the outside, just the iPod (front/rear). On the inside, just the Jimi Hendrix photo. No tag lines, no words whatsoever. Yet still quite effective if you ask me.

And this is it for Part 2. In the next and final installment I’ll upload non-Apple brochures (from Iomega and Quark) of the same vintage.

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