While I was looking for more vintage Italian Apple brochures and leaflets, I also found some printed material from other manufacturers — mostly leaflets, small booklets and mini-magazines printed exclusively for the tech trade fairs I used to attend. While most of such non-Apple material isn’t very striking, imaginative or otherwise memorable, I stumbled upon a few little gems lovers of vintage technology will surely appreciate…
The 10 Best Things about QuarkXPress 4.0 (Front) — A cardboard leaflet from 1997. Apologies for the evident crease across the middle: since the leaflet isn’t standard A4 format, I foolishly folded it when I stored it 15 years ago.
The 10 Best Things about QuarkXPress 4.0 (Back)
Iomega Zip 100 Drive (Front) — A leaflet from circa 1996.
Iomega Zip 100 Drive (Back)
Iomega 2 GB Jaz Drive — A leaflet from 1998.
Two last-minute Apple-related bonuses:
A generic Macintosh Italian ad. Judging by the type of PowerBook the guy is holding (a 190 or 5300), I’d say this ad is from 1995-1996. I didn’t remember having this among my stuff and I certainly don’t remember seeing it around much at the time. Translation: “Take it to the max. Get Macintosh. TODAY.”
Front cover of the 1996 Italian brochure “Masters of Media”. Quoting from this press release, Masters of Media was an initiative introduced at Seybold San Francisco 1995:
Perhaps the most important single place to visit at the show will be Apple’s Masters of Media Showcase, reportedly produced at a cost of more than $1 million and featuring several Seybold Hot Picks within its walls. It will include multiple vendors with real-world workflows (print, CD-ROM and the World Wide Web). Visitors will participate in authoring, editing and distributing content across all media. The theme will be integrated marketing based on a 1984 Macintosh commercial, including the making of a video, a magazine insert, a merchandising catalog, an in-store CD-ROM kiosk, customized direct mail, a newspaper, point-of-purchase displays and Web sites.
It has three primary components: Digital Brand Building; Cross-Media Authoring and Network Color, which will rely on ColorSync 2.0 as the universal translator so that color can be consistent across a desktop network.
Among the Hot Picks appearing in this Showcase but described below are the Canon ColorGear color-management system, the Agfa Chromapress digital press and the Indigo E-Print 1000 digital press.
Like many Apple printed advertisements, the tag line started on one page and ended on the next. Here the translated message is “Should we communicate more…” and turning the page you can read “…or better?” in big black letters set in Apple Garamond in the middle of a blank space.
And that’s all — for now at least. As I revisit my archives, I may find some other materials of this kind. If I find anything worth sharing, I’ll definitely scan it and publish it here.