Some vintage Italian Apple brochures (Part 1)

The other day I was going through some old folders and I decided to take a look inside one in particular, containing various catalogues and brochures (by Apple and other companies) I had picked up while visiting some tech fairs in Milan during the 1996-2000 period. I scanned those I found most interesting to share with you, I hope you’ll like these.

Apple brochure iMac PBG3

Page 2 of a 1998 Italian Apple brochure introducing the iMac G3, the PowerBook G3, Mac OS 8 and related software.


Apple brochure imac pbg3 2

Last page of the aforementioned brochure. I always loved this image of the PowerBook G3. It had a really attractive and innovative design for the time. Compare it against the earlier PowerBook 3400c, for example.


Apple small brochures 1

Small brochures from 1996-1997 to promote the Performa family of Macintoshes. Translation: “Learn – Create – Communicate.”


Apple small brochures 2

While the brochure on the right is newer, and part of the same Performa advertising campaign as the two brochures above, the one on the left is actually from 1994-1995, and introduces the most affordable Performa line ‘for home users’ (Performa 200, 400 and 600 series). Translation (left) “Apple Macintosh makes you feel at home”; (right) “Learn – Create – Communicate – With Apple Magic Collection.”


Apple small brochures 3

Two brochures from 1997-1998. The one on the left introduces the Power Macintosh G3 ‘beige’ series (Desktop and Minitower) and it also contains a photo of the first PowerBook G3 ‘Kanga’, which had the same design of the PowerBook 3400c. On the right, a thicker booklet to outline different business solutions involving the various Power Macintosh and PowerBooks available at that time. Translation: (left) “The new generation – Power Macintosh G3 Series – The new computers sporting supersonic speeds”, (right) “Apple: products, systems and solutions. From the success of the Macintosh to the power of the Power Macintosh.”


Abcdefgh Performa

Another brochure from 1996-1997 to advertise the Macintosh Performa 6400 line. Translation: “Macintosh Performa has taken all family needs to the letter.”


It’s all for now. In the following days I will post more of this kind of stuff, so stay tuned if you’re interested.

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2 Comments on “Some vintage Italian Apple brochures (Part 1)”

  1. [...] Good stuff from Riccardo Mori over at System Folder. [...]

  2. [...] qualche cassetto, e ce ne sono alcune parecchio interessanti, che non ricordavo più. Ecco i link: Some vintage Italian Apple brochures – parte 1 e parte 2, buona [...]


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