News reprinted: Apple seeks home for its A4-sized Newton

It’s been a while since I had some time to dive into my small archive of old computer magazines. While searching for a completely different thing, this bit of news published on the 5 August 1994 issue of MacUser UK caught my eye:

A4 Newton for sale, one careful owner

Apple seeks home for A4 PDA among technology licensees as PIE division shifts its focus

Apple is hawking its A4-sized Newton around its technology licensees to try and find a buyer, having postponed plans to launch the product until it can find a market for it.

The A4 slate Newton was originally intended for the medical and educational markets, but Apple has since switched emphasis for the entire Newton program to corporate users. And although corporates have expressed some interest in the product, this has not been enough to convince Apple to ship the product.

Craig Sears-Black, director of Apple’s Personal Interactive Electronics (PIE) division said: “We haven’t decided when we’re going to bring that product to market. We’re evaluating our options.”

Apple is turning to its Newton licensees to see if it can persuade one of them to take on the homeless technology. Top of the list is Toshiba, a Newton partner, which has already produced a Windows-based A4 slate device. Other Newton partners include Sharp, which has produced its own MessagePad, Motorola, which is struggling with its own Magic Cap-based Envoy, and Siemens-Nixdorf, which has shipped a Newton/telephone hybrid.

The news coincides with the re-organisation of PIE, a more business-oriented division, as part of an Apple-wide revamp.

Sears-Black said: “If you look at Apple’s history we’ve been reorganised once every three years. We went from a country-based approach to a market approach to a business-line approach.” As Newton is now being steered towards the corporate market, a merger with Apple’s business division seems likely.


 
The reference to an A4-sized Newton is of course interesting. Although I’d love to fantasise about a Newton Slate as big as a Kindle DX, the ‘A4 Slate Newton’ mentioned in the article is very likely to be what was internally called the Bic prototype. You can read my past article The state of the slate for some context and pictures (see plate 317). According to the book AppleDesign: The work of the Apple Industrial Design Group by Paul Kunkel, the dates of design for this large-format Newton concept were March-August 1993, so the timeline fits.

More pictures of the Bic prototype can be seen in this Flickr album by Jim Abeles. In the album description, Abeles quotes a bit from Studio Taktika: Newton handheld, based on a letter-size footprint, featuring 2 pcmcia cards, retractable I/O door, removable battery pack, push-push stylus, IR, microphone and speaker. ‘Letter-size footprint’ means A4, essentially.

(As Grant Hutchinson correctly reminds me in the comments, this large-format Newton could also have been the so-called Cadillac prototype. Grant owns one and has published some great photos of it on Flickr.)

The part that took me by surprise, though, was the fact that Apple actually wanted to produce and market this large-format Newton. I had assumed this concept was simply part of a larger in-house design investigation, and that Apple didn’t even bring it up publicly. I’ve been trying to find other mentions of this in other Mac-oriented magazines of the time, but so far I haven’t found much.

Advertisements

3 thoughts on “News reprinted: Apple seeks home for its A4-sized Newton

  1. “The part that took me by surprise, though, was the fact that Apple actually wanted to produce and market this large-format Newton.”

    It doesn’t sound to me like they did want to produce and market it.

    “Apple is hawking its A4-sized Newton around its technology licensees to try and find a buyer, having postponed plans to launch the product until it can find a market for it.”

    Sounds to me like they were looking to license it to another produce, a la Bandai @world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.