With regard to acquisitions for my small collection, I can say that May was a really good month. After the very nice haul I talked about in my previous entry, I received a package from Morgan which contained a few items of interest:
- Macally 10BaseT/10Base2 Combo LC PDS Ethernet Adapter. After finally installing a similar Ethernet card in my Colour Classic, now I can give an Ethernet connection to my Performa 630, too.
- PowerBook 1400 series User’s Guide in Italian. I’m a so-called ‘power user’, but it’s nice to have these manuals handy anyway. I really miss the quality of this kind of printed documentation.
- Macintosh Advantage Information Kit. I saved the best for last. It seems that in the mid-1990s, Apple would send these materials for free to anyone who wanted to evangelise and spread the word about the superiority of the Macintosh platform. Here’s a scan of the envelope:
And now the contents.
- An introductory letter:
It should be readable, but here’s the full text:
Dear Mac Enthusiast:
Thank you for your order. Apple Computer is happy to provide you with these materials free of charge to help you spread the word about the Macintosh Advantage.
It’s easy to talk about the advantages of using a Macintosh if you think of them as belonging to one of these six groups:
Ease of Use: Making sophisticated technologies simple to use has always been one of Apple’s strengths. From true “Plug and Play” to active help through Apple Guide, now more than ever, the Macintosh is the easiest computer to own, use, and enjoy.
Multimedia: It takes more than capture boards, software and input devices to produce and view high quality multimedia. To combine such diverse media types as audio, video, MIDI, text, and animation, you must have an integrated solution; one designed from the ground up. With Apple’s QuickTime technology, three-dimensional graphics, video capture/playback, speech recognition and speech syntheses built into most Macintosh models, Macintosh is clearly the leader in multimedia and will continue to dominate this market.
Internet: Apple makes access to the Internet simple with the Apple Internet Connection Kit. And more web sites are authored on the Macintosh than any other platform. According to a recent Georgia Tech study, over 36% of web sites on the Internet are served by Macintosh servers.
Power: Powerful RISC technology now ships with every Macintosh. And with the introduction of the Power Macintosh 6500/300 with a 300 MHz 603e, and the 3400/240 with a 240 MHz 603e, Apple is producing some of the fastest consumer desktop and laptop computers on the planet!
Compatibility: The Macintosh fits in with almost all multi-vendor environments and can work seamlessly with PCs running MS-DOS, Windows 95 or Windows NT. For the ultimate in compatibility, the Power Macintosh 7300/180 PC Compatible with a PowerPC 604e running at 180 MHz and a Pentium 166 MHz chip on a daughter card allows you to run both Macintosh and Windows programs simultaneously.
Value: Apple is concerned about your investment. That’s why many Macintosh models ship with processors on daughter cards so they can be replaced with newer, faster processors as they become available, without having to purchase a new computer. Now configured with more RAM, bigger hard drives, faster CD ROMS, video in/out (many models), speech recognition, and the advanced features of the Mac OS, there has never been a better time to purchase a Macintosh.
Have you found more Macintosh advantages? Email us at email@example.com. Thank you for your support.
- A 4-page leaflet titled Apple and NeXT — Information about Apple’s OS strategy, January 1997:
- A brochure titled Why Macintosh?, which reiterates a few points made in the accompanying letter. Here’s the introductory text:
More than 10 years after the debut of the Apple Macintosh computer, Microsoft released its Windows 95 operating system. But while Microsoft is just now adding to its Windows operating system features that Macintosh users have enjoyed since 1984, Apple has been busy moving Macintosh to the next generation of personal computing.
Apple remains the only personal computer company that makes both the hardware and the operating system, and we use that advantage to integrate advanced features quickly and seamlessly into our computers. That’s why Macintosh will continue to provide important advantages over PCs running Windows 95 in four major areas: Ease of use. Power. Multimedia. Compatibility.
- A 14-page brochure titled 75 Macintosh Advantages — Why Macintosh computers are better than PCs running Windows:
As you have guessed, it’s a list of subjects and aspects where the Macintosh displays a clear advantage over a PC running Windows (Windows 95 at the time). The list covers different areas (Ease of use, Multimedia, Internet Technology, Power, Compatibility, Value — The same six areas introduced in the accompanying letter), and each point is explained in more detail.
Overall, it’s a fair assessment in my experience (I was both a Mac and PC user back then). There are points that made me smile, such as №5 Windows is loaded with ‘mystery’ files such as DLLs, INFs, and SYSs; Points that really sound dated today, such as №48 The Macintosh gives you 100 percent pure Java; Points that are a bit exaggerated, such as №27 The Macintosh trash can is easier to use than the Windows recycle bin, and №30 The two-button mouse used with Windows can cause confusion; And also points that are still valid today, such as №69 Macintosh computers retain their usability and value longer. It’s a fun read.
- A 38-page booklet titled Why do People Prefer Macintosh?:
This is essentially a collection of testimonials of people who switched to the Mac from the PC. The introduction says:
Why do people prefer Macintosh?
Or more specifically, why do people think Apple Macintosh computers are better than PCs running Windows 95?
We asked this question on our web site (http://www.apple.com/whymac/), and thousands responded with their view of the Macintosh Advantage.
And you know what? We couldn’t have said it better ourselves.
See for yourself by looking at these excerpts from some of the responses. Find out how computer users — young and old, novice and experienced — sum up what they feel are the most compelling reasons to choose a Macintosh computer.
The booklet is full of different experiences, and it’s hard to pull quotes out of their context. There are, however, a few funny quips here and there:
“A Macintosh is better than Windows 95, because it connects to a Microsoft network easier!” (Hans Sorensen, Canada)
“We’re replacing my grandfather’s PC with a Power Macintosh 7500/75. And that’ll be the end of his late-night calls telling me he just wiped out his SYSTEM.INI file again.” (Tristan Bostone, Virginia)
“DOS, WIN, DLL, PIF, INI, DMA, IRQ.
MAC… The only three letters you really need to know.” (Marc Kodama, California)
“I have now connected my video camera and VCR to my Mac, and have been pumping video (and audio) in and out of my Mac. One of these days I’m going to open those manuals and really learn how to do this stuff!” (Walter Alexander, New Jersey)
This one sums it all up:
“Once you go Mac, you’ll never go back.” (Wade H. Nelson, Colorado)
- A brochure titled Personal Computer Satisfaction — An Independent Study of People Who use Both Macintosh and Windows 95 Computers:
- A brochure titled World Wide Web Server Cost-of-Ownership Study – June 1997:
- And finally, some nice goodies:
I still haven’t had the time to properly explore the MacAdvocate II and the Mac OS 8 Demo Tour CD-ROMs (the latter is still shrink-wrapped!), having been ill for the past 2-3 weeks. The two items below the Mac OS 8 Demo Tour CD are two identical booklets containing information and statistics about the Macintosh platform as of January 1997. The three items on the right are stickers with the original rainbow Apple logo to place inside your car window. (The text on the back of the sticker reads: Show your Apple colors! Static ‘no glue’ logo for the inside of your car window. Call 800-373-0877 for more!).
Here’s how the Go figure booklet expands:
I may return on some of these items in future posts, and offer more details and comments. For now, I’ll just wrap this up and wholeheartedly thank my friend Morgan for sending me these materials. I had previously found a couple of low-resolution images and PDFs for one of the brochures mentioned above, but having the real thing in my hands is a whole other story!